BK Broiler Chicken Sandwich
Burger King's first broiled chicken sandwich was introduced in 1990 and was called the BK Broiler.This sandwich was made with lettuce, tomato and a dill ranch sauce served on a oat dusted roll.
The product came at a time of fundamental change in terms of chicken
product in the restaurant industry; more than 90% of chicken products
sold by the major chains were fried. Shortly after its introduction, the
sandwich was selling more than a million units per day, and poaching
sales from traditional fried chicken chains such as Kentucky Fried Chicken.
Additionally, the sandwiches were part of an industry trend towards the
diversification of menus with healthier products such as reformulated
cooking methods and salads. At the time, the sandwich had 379 calories and 18 grams of fat, 10 of which came from the sauce.
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